Eric Morgan, the CEO and marketing strategist at Roux Advertising, delves into the importance of branding and strategy in the legal marketing world. With a focus on specialization rather than being a generalist, Eric shares insights on how data-driven approaches can help law firms grow and thrive in today's competitive market. Tune in to learn how Eric's visionary leadership and expertise have helped numerous law firms achieve significant growth and success.
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Eric has a diverse background in advertising and marketing, with a specialization in media planning and buying. With over 27 years of experience in the industry, Eric has honed his skills in helping law firms and other businesses grow through strategic branding and marketing efforts. He emphasizes the importance of being a specialist rather than a generalist, focusing on specific industries like legal, healthcare, tourism, and restaurants. Eric's data-driven approach and expertise in analyzing client data sets him apart in the field of marketing, allowing him to provide valuable insights and guidance to his clients.
“I've always wanted to be a specialist and not a generalist, meaning I don't want to be chasing banks and car dealerships and restaurants. I'm able to bring unique experience and share that value with those clients," shares Eric Morgan on You Are A Lawyer.
Eric is committed to specialization and a belief in the value of deep expertise in specific industries. His visionary leadership and dedication to helping law firms and other clients achieve growth and success make him a valuable asset in the marketing and advertising realm.
Eric’s background in advertising and marketing led him to envision working with big national and global brands like Microsoft or Nike. However, he stumbled into working with a law firm and found that he had a natural understanding of legal marketing. Over the years, he developed a passion for helping law firms grow and improve their practices through effective marketing strategies. Eric's experience in the legal industry has allowed him to witness the growth of law firms and the impact of marketing on their success.
"I found an industry, legal marketing, that is open, they want to talk, they want to learn, they want to grow, they understand the value of marketing," reflects Eric Morgan on Episode 151 of You Are a Lawyer.
Eric's experience working with law firms has given him a unique perspective on the legal industry. His passion for marketing and business conversations with lawyers has driven him to specialize in legal marketing, focusing on helping law firms grow and thrive.
Eric highlighted that some individuals may attend law school not necessarily to practice law, but to be in the business of law firms. He mentioned that there are people who go to engineering school not to build bridges, but to run an engineering firm. This perspective emphasizes that a law degree can lead to diverse career paths, including roles in legal marketing, advertising, and business development within the legal industry. Eric's insight underscores the idea that a law degree can serve as a foundation for a career in various fields beyond traditional legal practice.
“People go to engineering school not to build bridges, but they want to run an engineering firm," reflects Eric Morgan on Episode 151 of You Are a Lawyer.
With a law degree, individuals can explore opportunities in legal marketing, business development, and other related fields within the legal industry. This quote emphasizes that a law degree can serve as a stepping stone to diverse career paths, allowing individuals to apply their legal knowledge and skills in different professional settings.
Lawyer side hustles can be great for diversifying income streams and exploring entrepreneurial opportunities. As Eric Morgan highlighted in the episode, lawyers often have a passion for the business side of law firms and may find fulfillment in expanding their reach into new markets or industries. By leveraging their legal expertise and understanding of branding and marketing, lawyers can successfully venture into side businesses that complement their legal practice. Eric's emphasis on specialization and expertise resonates with the idea of lawyers pursuing side hustles that align with their skills and interests, ultimately enhancing their professional growth and financial stability.
“I believe there are people that are going to law school now who don't necessarily want to practice law. They just want to be in the business of law firms,” shares Eric Morgan in Episode 151 of You Are a Lawyer.
For lawyers considering side hustles, Eric's insight underscores the importance of following one's passion and expertise, whether it be in marketing, branding, or other business-related ventures. By embracing a visionary approach and focusing on specialized areas of interest, lawyers can effectively navigate the complexities of running a side business while maintaining their legal practice.
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Kyla Denanyoh hosts the You Are A Lawyer podcast.
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